Privacy Policy


Your membership in our loyalty program is a service owned by Goloyal. This policy, together with our terms of use, explain how we may use information we collect about you, as well as your rights over personal information we hold about you. Please read this policy and our terms of use carefully; By agreeing to these terms and using the service, you confirm that you have understood and accepted them.

When you become a member of our customer program, we register your personal information and other information linked to your membership. This is necessary for us to be able to secure registration and deliver a unique service to you.

The information that is registered is used to create relevant and value-creating services for you. They can be used in our quality work and for administration and follow-up. The information is not shared with others without your approval.


All processing of personal data is in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council (the "Data Protection Regulation"). We are responsible for the processing of data as shown below.

We store your personal information as long as you are a member of our customer program or until you have been inactive in the program for 24 months. Your personal information will then be deleted.

Information we collect about you

We collect information about you when you:

Register with our loyalty program and use the service through the service channels (website, apps or similar)

Participates in campaigns, competitions, customer surveys and surveys

Contact us

We can supplement the information we collect about you with information we receive from other sources, such as public records, such as SPAR. This allows us to assess the accuracy of the information we have about you and to send you relevant offers and information.

Use of personal data

We collect your personal information for security reasons, to use the service and to better understand what you need from us. We use your information to:

manage and improve service

customize our services to you

administer and run your membership in the loyalty program

allocate points and bonuses to your account

tell about important changes to the service

understand your shopping behavior to develop and improve our products and services

manage campaigns, contests, customer surveys and surveys.

check and verify your identity, and prevent or detect crime.

We may share your personal information with partners to the program, stores / retail chains or other trusted suppliers.

We may use and share anonymized information. However, we want to assure you that this never includes your personal information.

We use the information recorded with the help of your membership to help us improve our service to you and make our communication more relevant.


You always have the right to know what information we have saved about you. You have the right at any time to obtain this information or to have the information deleted. If you would like your information removed or deleted, send us an email at the address below. You need to send a copy of your ID.

If information is incomplete, incorrect or irrelevant, you have the right to request change. You also have the right to claim damages if the processing of your personal data did not comply with the law.

Marketing and research

If you accept, we may contact you:

with offers and information

for customer surveys, for example, to improve our services

Privacy and disclosure of your information to third parties

We will never disclose your information to anyone other than participating stores / store chains, partners, suppliers or where we are required to do so by law, without your consent.

Only authorized personnel (center management, stores or approved partners / suppliers) have the right to access registered information. The eligibility is governed by what is relevant for the specific person to take part in. Of course, all information is covered by our duty of confidentiality and the precautionary principle. This means that we will not disclose your information about you to anyone unless we are required to do so by law.

If we were to transfer personal data to countries outside the European Economic Area, we will ensure that appropriate security measures are taken.

Other websites

The Service may contain links to other websites that are outside our control and are not covered by this policy. The operators of these sites may collect information from you that will be used by them in accordance with their privacy policy, which may differ from ours.


Access to personal data

To access your personal data, request correction of errors in your registered personal data, oppose you to participate in marketing or withdraw your consent to the use of your personal data, write to:

Goloyal AB
Gustavslundsvägen 12
16751 Bromma

Please attach a copy of your identity card. If any of the details are incorrect, let us know and we will change them.

Changes to our privacy policy

This policy replaces all previous versions and was updated in October 2019. We reserve the right to change policies if needed.

Contact Us

If you have any questions, please contact us by e-mail: or by mail to the address above.

Last modified: 2019-10-15